Marketing is a crucial part of your business strategy. For start-ups and small businesses, marketing is important in getting the word out there that your company exists and in establishing your brand identity.
If you’re a company who is experiencing any of the following scenarios, these might be signs that you need a little help from a marketing agency like us.
1. Lack of funds to hire an in-house marketing team
Small businesses often struggle with hiring more people, not for the lack of competent candidates but for the lack of funds. Hiring an in-house marketing team can get expensive, especially when you consider the fact that you can’t just hire one marketing personnel to do various tasks.
When you enlist the help of a marketing agency, you wouldn’t have to worry about paying salaries and spending on payroll taxes, employee benefits, and expensive marketing tools. Hiring a marketing agency isn’t as expensive as you think; in fact, it helps you bring down overhead and staffing costs. For startups, any reduction in operational expenses is definitely favoured.
2. Lack of time to market your business
Marketing isn’t a walk-in-the-park type of job that you can do for just a few minutes a day. Small business owners often struggle with dividing their time and having to wear so many hats.
Hiring a marketing specialist gives you back the time you would have been spending on core business functions. Additionally, they normally have access to premium-level marketing tools. Getting access to marketing tools and having people do the marketing for you can effectively increase productivity, efficiency, and performance.
3. You need some expertise
Marketing is a skill that can only be perfected with experience and practice. If you’re new to the business, marketing might come as a struggle for you. Hiring top notch marketers for your in-house team could also mean paying large salaries, and you also can’t afford to invest on hiring less-experienced marketers.
At SISU Marketing, we can provide you with the resource to help you handle your SEO, PPC, content development and marketing, social media, and a lot more. Being experienced in the field also means that we know what works and what doesn’t in the type of industry you’re in, saving your company money that would otherwise be lost on an ineffective strategy.
4. Previous marketing activities didn't deliver
If your past marketing strategy isn’t producing good results and you don’t have an idea how to pull up the numbers, it may be high time to get some outside help. Whether that be a consultation call to talk ideas through, an audit of your current activity with suggestions, or even just a brief to get something done. If you feel like you cant see the wood through the trees, its always worth reaching out to take some time to reset and rethink new opportunities.
5. Sales are declining
A decline in sales is a red flag for any business, especially if this has been going on for a while. Your leads may not be good or you may not be generating any leads at all. If you are not witnessing any growth and if your current strategy isn’t converting, it might be time to get help from a professional.
Agencies can provide you with business advertising services to help you revolutionise your marketing efforts. With a dedicated team of experienced marketers who can analyse, monitor, and implement your marketing strategy, your sales can get back on track in no time.
Outsourcing your marketing efforts can save you both time and money and allows you to focus on building your business.
How can we help?
At SISU Marketing, alongside our strategic services, we offer a digital assistance service which is chargeable by the hour, so if you need help to refocus your efforts, compile a content plan for your social media, make website edits, creation of asset or anything else, we can support you. Get in touch with our team at hello@sisumarketing.co.uk for more information.
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