Investing in content is key to getting your business off the ground. And there are several ways in which you can do this. Here are some tips on how to market your blog online and promote your fabulous content, and your business!
Tip #1 - Share your Blog posts on your social media channels.
Social is a great way to share your blogs with a wider audience to create engagement. Use Twitter, Facebook, or LinkedIn to share your latest blog post with your followers. And if you're feeling extra creative, why not turn your blog into a vlog for Instagram reels!
Tip #2 - Write guest blogs for other Blogs.
Guest blogging is a great way to get exposure for your own blog and your business. Search for blogs and bloggers in your sector that accept guest posts and submit an article for publication. Be sure to include a link back to your own blog or your website in your guest post.
Tip #3 - Make comments on other blogs.
Commenting, liking and sharing other people’s blogs is a great way to start conversations and build relationships with other bloggers. When you leave a comment, be sure to remember to link back to your own blog or website.
Tip #4 - Create conversations with others in online forums
Online forums are a great place to start to connect with potential readers who share your interests. Find forums related to your business and participate in the discussions.
Tip #5 - SEO it up!
SEO is a process of optimising your website to rank higher in search engine results. By optimising your blog posts for certain keywords, you can attract more visitors from search engines.
But just remember...
Building your network won't happen overnight, but creating content to create discussion will get your name out there within your business sector.
So, make sure blogging forms a regular part of your digital marketing strategy and don't be shy to get stuck in.