When you're a new business it can be hard to get to that all important first 1k+ followers on your social channels. But by taking a few simple steps and knowing where to start with some handy tips can help you along the way...
Tip #1 - Optimise your profile
The first tip for starting out on Instagram is to make sure your profile is optimised and listed as a business account.
Include as much information as possible on your profile to ensure everyone knows who you are, what your business is about and how to get in touch. Make sure you have a strong bio, profile pic and of course a link to your website.
Tip #2 - Create a content calendar
Content is KEY, and also the reason why people engage with you on social media.
Investing time in constructing a content calendar each month detailing what you want to say and when, will in the long run ensure that your posting is regular and of interest to your target audience.
Don't forget you can repurpose your content, why not turn a blog into a reel!
Tip #3 - Vary your content format
There are so many ways to share content through Instagram, so make sure you make the most of it. Adjust your contents format with each post, so you can reach different audiences through their preferred content type. Videos, Reels and straight forward posts all have a place, so make use of them!
Tip #4 - The art of hashtags
Using Hashtags helps categorise your posts and makes it easier for people to find you. Don't forget there are different types of hashtags, all with their own purpose.
Niche Tags: less generic, more specific e.g. swap #fruits for #organicfruits
Geo Tags: target a local audience with geotags such as; #Surrey, #Epsom, #UK
Brand Tags: use your own businesses hashtag #Sisumarketing, or tag trending hashtags to get exposure.
@Tags: Team up with other businesses to expand yours and their reach.
Tip #5 - Try paid ads
Paid ads aren't for everyone, but they are a good way to get brand exposure once you know your target audience. They are a low cost, effective way for you to promote and market your business and services which can be easily controlled. Set your budget, select your audience and how long you want them to run for, then produce a great creative and off you go...
But just remember...
Building your social network, won't happen overnight, but great content, consistent engagement and an investment in time and effort will start your social strategy off to a great start, and many more followers in the long run!