There are a multitude of reasons why your business should conduct a digital marketing audit, but most importantly, it will provide you with the insights to enable you to act upon things you know about your marketing efforts, rather than just guessing.
Here are 5 reasons why conducting a digital marketing audit could help your business:
#1 Brings issues to your attention
It can be easy to overlook elements of your strategy that aren’t bringing good results. Do you know which channels deliver the most traffic to your website? What is the quality of this traffic and how many conversions are you getting from each source? Do visitors stay on your site or bounce straight off again? Conducting a digital marketing audit can make it easy to answer these questions, and can help to highlight areas that need to be changed, or removed from your strategy altogether.
#2 Highlights marketing technology you could be using
It’s essential to review the existing technological systems that you have in place within your digital marketing strategy. Failing to move along with current technology, and using outdated applications can limit your results and leave you behind the competition. To stay competitive and reach your goals, mapping the full customer journey from your website and CRM should be part of the audit.
#3 Identifies competitive strengths and weaknessesI
While a digital marketing audit surrounds your business and your own efforts and performance, a comprehensive audit will give you a clear indication of how your digital marketing efforts compare to those of your key competitors. Our digital marketing audits will take a snapshot at the marketplace your business is in, and review the local competitor activity so you can see fully where your direct competition are.
#4 Identifies gaps in your marketing content
A digital marketing audit is extremely helpful in gathering information regarding areas you may have overlooked. Gaps in content can result in a noticeable loss of engagement for your business, and an audit will throw up a list of potential marketing opportunities for you to concentrate on and can also help focus your content strategy.
#5 Allows for the building of a better marketing strategy
After an audit, you will now know what is working, what isn’t working, where your strengths and weaknesses lie, and what gaps in your strategy are hindering how effective your marketing strategies are. From there we will work with you to prioritise the delivery and get your marketing strategy back up and running to its full effect.
However, even if you are happy with the current results from your digital marketing efforts, an audit can be useful to identify new opportunities and performance enhancements. A thorough audit will help you to understand how to use your digital channels more effectively to achieve KPIs, organise objectives and improve on ROI. It will also help with recommendations as to where you should be investing your money next, for the best possible outcome.
If you would like us to help conduct your digital marketing audit, to help you ascertain where improvements can be made, get in touch with us at hello@sisumarketing.co.uk
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